Working together to achieve mutual goals!
Increased sponsorship dollars provide us the ability to acquire property, develop, expand and renovate new public facilities, and make major capital investments in exchange for marketing opportunities. Pierce County Parks and Recreation has targeted 8 key areas for marketing alliances which consists of:
Naming Rights | Advertising | Vendor Agreements
Golf Course | Signage | Special Events
Capital Projects/Infrastructure | Initiatives
NAMING RIGHTS
Facilities provide our partners with a point of differentiation and a platform from which to deliver their message. The naming of a facility is a catalyst, which is embodied by advertising, communications and marketing with a defined purpose of executing a specific plan and presence. The value of naming rights agreements will continue to grow and the majority of these opportunities will not necessarily happen at the professional sports venue level. There are multi-tiered opportunities that will be attractive to a host of corporate prospects with varied motives and initiatives.
The central initiative involved in naming is the ability for the sponsor or partner to take advantage of the marketing opportunities offered. Prevailing trends include show casing products and services at the venue or attraction and in peripheral media, integrating their products or brands into the brick and mortar of the project, product sales and sampling, vendor arrangements, hospitality, signage, cohesive advertising and marketing themes, etc.
SIGNAGE
Deliver your message to thousands of prospective customers while they're enjoying Pierce County Parks facilities and a myriad of special events and activities. Permanent and temporary signage opportunities are available, either freestanding or included with comprehensive and integrated sponsorship marketing packages. 
Opportunities exist in both the temporary and permanent signage areas. Field or facility signage, electronics, or photo reproductions on various laminates. Signage could also entail big screen technology, electronic scoreboards and message centers, seats, backstops, parking lots, buildings, concession areas, etc.
Be a part of the excitement!
ADVERTISING
If you are looking for direct advertising opportunity, Pierce County Parks and Recreation can bring forth frequent and widely delivered advertising opportunities. From on-site messaging to system-wide publications and measured media buys, Pierce County parks offers a divers mix of advertising mediums through which to extend your message.
There are varied advertising opportunities within the Pierce County Parks system. The quarterly Park Guide is one example of a frequent and widely distributed advertising vehicle. There are also event driven resources such as Fantasy Lights, CarLess Commute, Tour de Pierce, or stand alone advertising selections such as ticket backs, golf course score cards, apparel, vehicles and equipment, stationary advertising.
Top of page
SPECIAL EVENTS
Pierce County Parks and Recreation produces more than30 events annually from the largest outdoor drive through holiday event, several sporting championships and local indoor and outdoor events and recreation center programs. Parks events reach distinct consumer groups and have established marketing benefits.
Whether your interests are specific theme, activity, demographic area or size, Pierce County Parks can tailor a program that fits your marketing objectives and budget. There are varied examples of special events that take place throughout the year within the Parks system, from regional high profile events with their own management and marketing initiatives, to Pierce County Park activities and programs spanning the community.
There are varied advertising opportunities within the Pierce County Parks system. The quarterly Park Guide is one example of a frequent and widely distributed advertising vehicle. There are also event driven resources such as Fantasy Lights, CarLess Commute, Tour de Pierce, or stand alone advertising selections such as ticket backs, golf course score cards, apparel, vehicles and equipment, stationary advertising.
Top of page
VENDOR AGREEMENTS
By combining on site sales and sampling with your marketing mix you reach the buying power of Pierce County Parks and recreation consumers in a proactive and controlled environment. A partnership with Pierce County Parks offers; short and long-term selling opportunities; locations and time periods conducive to selling; and shared benefits of promotional activities
For these core rights, other ancillary benefits would be potentially be realized, such as:
-
media support
-
productive incentives
-
merchandise and apparel
-
event sponsorship
-
signage, etc.
CAPITAL PROJECTS/INFRASTRUCTURE
Pierce County parks vision is to expand existing and create new permanent facilities and attractions. These initiatives would include ground up marketing opportunities for companies to be intimately involved in the creation and success of such ventures.
These alliances allow for a company to brand to be integrated into the planning process at a time when decisions can be made together in a partnership fashion and specifically address corporate and Pierce County park priorities.
Top of page
GOLF
The Pierce County Parks system operates two full-service golf courses offering: putting and driving facilities, concessions, clubhouse, locker rooms, pro shop, grounds and parking. The locations attract thousands of golf enthusiasts, events, tournaments and social activities. The 18 hole Lake Spanaway Golf Course and the 9 hole Fort Steilacoom Golf Course offer notable opportunities for integrated marketing initiatives at various levels and times of the year. There will undoubtedly be a significant number of professional and amateur tournaments or social activities/events taking place at each course, which while easily lend themselves to sponsorship or even partnerships with some of the producers of said events.
INITIATIVES
The Parks' system participates in or leads initiatives in such areas as commute trip reduction, environmental and protection issues, education and sustainability. Partnerships in these and other areas can be invaluable cause related marketing platforms for companies who share similar value principles and visions. The Parks system and Pierce County want to discuss your fiscal initiatives and help create a dynamic and comprehensive investment opportunity for your community and corporate dollars.
Why a Partnership with Pierce County Parks and Recreation?
Become a Partner
e-mail at pcparkpartners@co.pierce.wa.us
or call (253)798-4006.
