Sponsorship

Pierce County Parks and Recreation has developed a sponsorship marketing program. The plan approaches sponsorship from both an entrepreneurial and administrative perspective. The objective is to seek new funding sources to offset budget shortfalls, maintain or even increase the parks and recreation service level and to provide tangible and measurable returns to our partners.

Our sponsorship model incorporates a myriad of key marking ingredients for small community businesses and large corporate sponsors, including:

• Authentic content and meaning
• Cooperative and innovative business extensions
• Unique and un-cluttered environments to promote and do business
• Integrated and linked messages
• Measurable criteria
• High value benefits and strong Return On Investment (ROI)
• Grass roots initiatives
• Measured media inventories
• Cross-marketing opportunities with ancillary partners and vendors

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Increased sponsorship dollars provide us the ability to acquire property, develop, expand and renovate new public facilities, and make major capital investments in exchange for marketing opportunities. Pierce County Parks and Recreation has targeted 8 key areas for marketing alliances which consists of:

Sponsorships has played a major role to date in enhancing the department's ability to deliver parks and recreation services. We maintain a high level of confidence in our ability to provide the public services necessary to strengthen the status of parks and recreation in Pierce County. We are enthusiastic about the business opportunities we can offer our private sector partners to improve our revenue potential and provide a high level return on investment to you.

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Why a Partnership with Pierce County Parks and Recreation?

• We are authentic and meaningful. Parks and Recreation is at the root of our community. What we offer is real and unwavering.
• We are cooperative. Pierce County Parks researches the needs of their sponsors and responds accordingly.
• We are imaginative. Each partnership is exceptional and our priorities are to identify and create forward thinking win-win initiatives.
• We offer integrated links with consumers. Prospective sponsors will find unique and un-cluttered partnership opportunities to extend their message and brand to conscious consumers.
• We are bottom line oriented. Return on investment is key to any favorable partnership and Pierce County Parks realized the necessity of well thought out and managed initiatives.

Become a Partner!
E-mail at pcparkpartners@co.pierce.wa.us
or call (253)798-4006.